Blog

Practical explanations of accessibility, the EU AI Act and the laws behind them, without jargon.

July 12, 2026

EU AI Act Article 50, in plain English

EU AI Act Article 50 in plain English: what the transparency rules require for chatbots, AI content and deepfakes, when it starts to apply and the fines.

July 12, 2026

AI Act for small businesses: why the EAA exemption won't save you

The EAA has a micro-exemption, the AI Act does not. Why small businesses and sole traders still fall under Article 50's notification duty from 2 August 2026.

July 12, 2026

Marking AI Content Under the EU AI Act: 'Machine-Readable' Explained

Marking AI content under article 50 of the EU AI Act: what 'machine-readable marking' means, which content it covers and what to check with your tools now.

July 12, 2026

AI Literacy (Article 4): What Your Team Must Know Since February 2025

AI literacy (Article 4, EU AI Act) has applied since 2 February 2025. Anyone working with AI must understand it well enough. No exam, but on the record.

July 12, 2026

Enable Your Chatbot's AI Notice: Per Vendor (Intercom, Tidio, Zendesk)

Enabling your chatbot's AI notice is usually a setting, not a rebuild. Where to find it per vendor: Intercom, Tidio, Zendesk, Shopify Inbox and more.

July 12, 2026

Does My Website Fall Under the EU AI Act? A Checklist for Businesses

Running a chatbot or showing AI content? Your website falls under the EU AI Act (art. 50) from 2 August 2026. Walk through the checklist for businesses.

July 3, 2026

Does Your Chatbot Have to Say It's AI? The New Transparency Rules, Explained

From 2 August 2026, EU AI Act Article 50 requires chatbots to disclose they are AI and AI content to be machine-readable. What it means for webshops.

June 23, 2026

Does the ADA apply to B2B websites?

The ADA covers 'places of public accommodation,' which are mostly consumer-facing. A purely B2B business has an argument that it is not covered, but the courts are split, the analysis is fact-specific, and serial plaintiffs sue B2B sites anyway. Here is the honest picture.

June 23, 2026

Does the European Accessibility Act apply to B2B?

Short version: the EAA targets services and products for consumers. Pure B2B largely sits outside its direct scope, but there are important exceptions, and business customers end up forcing accessibility on you anyway. What applies to your company?

June 11, 2026

You Got an ADA Demand Letter. What It Means and What to Do First

An ADA demand letter is serious but common, an estimated 35,000 to 50,000 were sent in 2025. What it means, why an attorney comes first, and what to do next.

June 11, 2026

ADA Website Lawsuits: The Numbers Every US Business Should Know (2025-2026)

3,117 website lawsuits in 2025, up 27% from 2024, plus demand letters, state hotspots, and what the data says about overlays. All numbers sourced.

June 11, 2026

EAA Enforcement in Numbers: What Has Actually Happened in the EU (2025-2026)

The European Accessibility Act has applied since 28 June 2025. But is anyone actually enforcing it? Yes: from the Dutch ACM's investigation of the 100 largest webshops to the court-confirmed €90,000 Vueling fine. The facts per country, with sources.

June 11, 2026

Offering Accessibility as an Agency: The Service Your Clients Expect From You in 2026

Since the EAA took effect, clients are turning to their web and marketing agencies for accessibility. How do you offer it without hiring a WCAG specialist, and what's the business model?

June 11, 2026

Selling to US Customers From Outside the US? The ADA Can Reach You Too

Thousands of US lawsuits per year over inaccessible websites, and the Americans with Disabilities Act doesn't stop at the border. What a non-US business selling to American customers needs to know, explained matter-of-factly.

June 9, 2026

Accessibility statement: example + how to write one

An accessibility statement publicly sets out how well your site meets WCAG 2.1 AA, what isn't accessible yet, and how visitors can report a problem. Here's an example to copy plus the steps to fill it in for your own site.

June 9, 2026

Making your WooCommerce store accessible: a practical guide

WooCommerce inherits the accessibility of your WordPress theme, your plugins and your content, and that is exactly where most issues hide. This guide walks the key points, from theme colours to the block checkout.

June 7, 2026

I already have an accessibility widget. Am I protected?

You installed an accessibility widget and assume you are covered. You probably are not. Here is how to check whether your site truly complies, and how to switch safely to a fix that holds up.

June 7, 2026

Overlay, audit, or code fix: what holds up under scrutiny?

There are three ways to make your website accessible: an overlay widget, a one-time audit, or fixes in your own code. Only one of them holds up under scrutiny or a claim. A factual comparison.

June 7, 2026

How do you prove to a regulator that you take accessibility seriously?

With accessibility, enforcement is not only about 'are you 100% compliant', but about 'can you show you are making a structural effort'. A keepable record is your strongest defense. Here is how to build it.

June 7, 2026

Accessibility overlay lawsuits: sued despite the widget

An accessibility overlay promises to protect you from lawsuits. The numbers say the opposite: in 2024, more than 1,000 sites running a widget were sued anyway, and a US regulator fined a major vendor 1 million dollars. Here is the evidence.

June 5, 2026

Colour Contrast and WCAG: What's the Requirement and How Do You Measure It?

WCAG requires a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. What that means, why it's the most common mistake, and how to measure and fix it yourself.

June 5, 2026

Making Your Shopify Store Accessible: A Practical Guide

Shopify gives you much of the basics, but an accessible webshop takes a few targeted steps. This guide walks through the key points, from theme colours to alt text.

June 5, 2026

Writing Alt Text That Works, for Screen Readers and for SEO

Good alt text briefly describes what an image shows. That makes your product photos readable for blind customers and understandable for Google. Here's how to get it right.

June 4, 2026

Accessibility = SEO: The Same Fix, Double the Gain

The things that make your site accessible, alt text, headings, descriptive links, a clean structure, are exactly what Google and AI answer engines need. One fix, two kinds of gain.

June 4, 2026

Does My Webshop Need to Comply With the European Accessibility Act (EAA)?, 2026 Checklist

Selling to EU consumers? Then your webshop has had to comply with the European Accessibility Act (EAA) since 28 June 2025, unless you're a micro-enterprise. Walk through it in five questions.

June 4, 2026

The 10 Most Common Accessibility Mistakes in Webshops (and How to Fix Them)

Most webshops fail on the same handful of accessibility mistakes. These are the 10 we see most often, who they shut out, and how to fix them, often theme-wide in one go.

June 4, 2026

Why an Overlay Widget Doesn't Protect You (and What Does)

An accessibility widget promises to make your site 'compliant' with one line of code. In reality it doesn't repair the underlying code and doesn't protect you against claims. Here's what really happens.