Offering Accessibility as an Agency: The Service Your Clients Expect From You in 2026

Short answer. Since 28 June 2025, digital accessibility has been a legal requirement for webshops in the EU, and the first place your clients take that question is not a lawyer or an audit firm: it's their agency. A web, e-commerce, or marketing agency that can offer accessibility as a structural service gains a recurring offering that clients are actively looking for. An agency that can't ends up referring its clients to someone who can, and that someone keeps them.

Why is this question landing on agencies now?

The European Accessibility Act has applied to digital consumer services since June 2025, and enforcement has begun: from the Dutch ACM's investigation of the 100 largest webshops to a court-confirmed €90,000 fine in Spain, the details are in our overview EAA enforcement in numbers. For a business owner, "is my site accessible?" isn't a legal question but a website question, and website questions go to the agency that built or maintains the site. So the expectation is already there; the only question is whether you have an answer to it.

Do I need to hire a WCAG specialist for this?

No, and that's exactly the point. Manual expertise remains valuable, but the foundation of an accessibility service is continuous and repeatable: scanning against WCAG 2.1 & 2.2 AA, finding issues with concrete code fixes attached, and building a compliance file per client that proves the work is being done. That's tooling work, not specialist work. Your added value as an agency lies in what you already do: implementing the fixes in your client's code, setting priorities, and taking the whole problem off your client's plate. The full explanation of why a compliance file carries more weight than a snapshot is in how to prove accessibility to a regulator.

What's the business model?

Three layers, each reinforcing the next:

• The entry point: an audit per client. A scan with a concrete report is a low-threshold, billable service, and the natural opening to talk about the rest.
• The fix project. Implementing the findings in code is regular development work you already sell, now with a legal driver behind it.
• Ongoing monitoring. Accessibility isn't a project but a property: every deploy can introduce new issues. Monthly or continuous monitoring per client is a retainer, predictable, recurring revenue.

One thing matters for your positioning: offer real code fixes, not an overlay widget. Why that distinction makes the difference both legally and commercially is covered in overlay, audit, or code fix.

How do you run this for ten clients at once?

The scaling problem of accessibility-as-a-service is administration: ten clients means ten sites, ten compliance files, and ten lots of monitoring. That's what our Agency plan is built for: up to 10 sites under one account, each site scanned up to 2,500 pages, a separate compliance file per client, daily monitoring, and priority support. You handle the conversation with your client; the scanning, monitoring, and documentation run automatically. Need more sites? We'll work out a setup that fits. See the Agency plan on our pricing page.

Where do I start tomorrow?

Pick one existing client with a webshop and scan their site for free. With the results in hand, you'll have a concrete, factual story tomorrow, not a sales pitch but a finding. That first conversation practically runs itself: here's what we found, here's what the law says, and here's how we'll tackle it together, structurally.