Enable Your Chatbot's AI Notice: Per Vendor (Intercom, Tidio, Zendesk)

In short: if your chat runs on AI, the AI notice should be switched on, and with nearly every vendor that is a setting you flip yourself, not a rebuild. You decide whether your chat is AI-driven: a chat window with only humans behind the buttons falls outside the chatbot rule, while an AI bot or AI answer layer inside it does fall under it. Below is where you switch the notice on for each vendor, and what it needs to say.

Is your chatbot AI-driven? That decides whether the notice applies

The chatbot rule in article 50 of the EU AI Act applies from 2 August 2026 and has no exception for small businesses: a sole trader with an AI bot is covered just as much as a large corporation. The obligation applies to your chat the moment a visitor talks to AI. If only flesh-and-blood people sit behind your chat window, that stays outside the chatbot notice. If there is an AI bot or an AI answer layer in it, such as Fin at Intercom, Lyro at Tidio or Zendesk's AI agents, then it does fall under the rule.

Many widgets are hybrid: live chat with people plus an AI layer underneath. As the administrator, you know best which layer is active on your side. If you are in doubt, and the AI ever gives the first answer on its own, switch the notice on.

The AI notice is usually a setting, not a rebuild

Good news for most websites: you do not need to write code. With nearly every chat vendor the AI notice lives in a text field you manage yourself, usually the bot's opening message or the name the widget shows. You flip it in the bot settings, not in the source code. Only with custom-built or deeply integrated chat solutions does a developer get involved.

The AI notice per vendor: Intercom, Tidio, Zendesk and more

With most widgets the notice sits in the opening message or the display name of the bot. You edit those fields yourself:

• Intercom (Fin AI Agent): in the Fin settings, set the intro or welcome message so it states that the visitor is talking to an AI assistant. You adjust the name the bot shows in the same place.
• Tidio (Lyro AI): Lyro has a first message and a bot name. Have the opening line say that it is an AI.
• Zendesk (AI agents and bots): in the bot or flow settings you set the welcome message. Add the AI notice there.
• Crisp (chatbot and AI): in the bot scenario you edit the first message; name the AI there.
• Shopify Inbox: you set the automatic greeting and quick replies in the app. If you let AI-generated answers go out on their own, put the notice in that greeting.
• HubSpot (chatflows and Breeze): in the chatflow you edit the bot's welcome message; the notice belongs in that first line.
• Drift (bots): in the playbook or bot settings you adjust the opening message.
• Gorgias (AI Agent and Automate): with the AI agent you set the first reply and the greeting; state there that it is AI.

The common thread: find the field labelled "welcome message", "bot intro" or "display name" and make sure the visitor sees at first contact that they are talking to AI.

What does your chatbot's AI notice need to say?

Short, in plain language, visible at first contact, and not tucked away in the terms. Two examples that are enough:

• "You are chatting with an AI assistant. Would you like to speak to a person? Just let us know."
• "Hi, I'm the AI assistant from [brand] and I'll help you on your way right away."

A bot name like "AI assistant" plus an opening line that spells it out covers the essence: the visitor knows they are talking to a machine and not a person. For more on exactly what the law requires, see our piece on whether your chatbot has to say that it is AI.

Our scan sees which chat widget you run

Knowing which widget sits on your site is the first step, and our scan detects that automatically: Intercom, Tidio, Zendesk, Crisp, Shopify Inbox, HubSpot and the rest all leave traces in your page. Whether that widget is AI-driven on your side is something you confirm yourself, because it depends on your plan and settings. We supply the notice text and an AI register as supporting evidence, and the automatic check of whether the notice is really switched on is our announced next step.

Breaching the transparency obligations carries fines of up to 15 million euro or 3% of worldwide annual turnover, enforced by the national supervisory authority. Having the notice switched on is therefore not a detail.

That is part of the AI transparency check from Seviranta: the same approach as our accessibility scan, but for the AI rules in article 50. For 29 euro per month or 290 per year (excl. VAT), available on its own or as an add-on to your Seviranta plan. Want to see where your site stands first? Scan your site for free.

Sources: Article 50, EU AI Act · AI Act implementation timeline