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Market focus · Sweden

Accessibility law in Sweden: are you provably compliant?

Regulator PTS is already investigating 28 web shops named publicly, including Coop, Apotea, Biltema and Åhléns, and publishes its findings; the reputational risk arrives before any fine, backed by a sanktionsavgift of up to SEK 10 million, one of the highest ceilings in the EU.

  • Law: Act (2023:254) on the accessibility of certain products and services (the 'tillgänglighetslagen'). EAA transposition
  • In force: Act of May 2023, past the EU deadline; applicable since 28 June 2025.
  • Standard: WCAG 2.1 AA / EN 301 549

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Enforcement: what's happening now

Five supervisory authorities, with PTS as market surveillance authority for all products under the act, supervisor for e-commerce, consumer banking and telecoms, and coordinator. PTS opened its first supervision cases against larger e-retailers in 2025 and expanded this in 2026 to 28 companies under investigation. The approach is escalating: investigation and a demand to remedy first, then a binding order (föreläggande), possibly reinforced with a penalty payment (vite), and the fine as the final step. As of mid-2026 no sanktionsavgift has been definitively imposed, but supervision is active and ongoing, with fining powers ready.

DIGG announced it would review 418 websites and 17 mobile apps during 2025 under the DOS Act; in earlier review none of the inspected apps met the accessibility requirements. Lagen om tillgänglighet till digital offentlig service (DOS-lagen). DIGG

Cross-border trade

Selling to here from abroad?

The European Accessibility Act is market-based: if you sell products or services to consumers in this country, it applies to you, even if your business is established outside the EU.

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Why this matters

Accessibility isn't a checkbox for a regulator, it decides whether roughly 1 in 6 people (WHO) can use your site at all. For them, an inaccessible store isn't a minor annoyance but a closed door. Fix the error in your own code and you remove that barrier and make your site cleaner for search engines, the same fix, double the gain.

Know where you stand, before the regulator does.

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Sources: Riksdagen. Lag (2023:254) om vissa produkters och tjänsters tillgänglighet · PTS. PTS tillsyn av lagkraven · PTS. PTS granskar ytterligare 11 e-handelstjänsters tillgänglighet (totaal 28 onderzochte bedrijven)

This is information and tooling, not legal advice.

Facts last verified: June 2026

Accessibility law in other countries